NVIDIA Partners with EBU and Adobe to Accelerate Media Workflows and Sovereign AI
NVIDIA is collaborating with the European Broadcasting Union (EBU) and Adobe to expand AI agent execution frameworks and security features for the media and production industries. The partnership with the EBU defines a standardization framework that involves sovereign cloud providers, open model developers, and system integrators. This structure allows public broadcasters to deploy AI agents while maintaining editorial independence, data sovereignty, and full control over infrastructure and AI models.
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