Amazon SES Click Tracking Adds Custom URL Path Support for Mobile App Deep Linking
Amazon Simple Email Service now supports the ses:custom-path HTML attribute, allowing developers to preserve deep link paths through the click tracking URL redirection process.
Amazon Simple Email Service has introduced a new attribute to improve the integration of email marketing with mobile application environments. Previously, when click tracking was enabled, Amazon SES would rewrite destination URLs into standard tracking links. This modification often stripped custom path segments required by mobile operating systems like iOS and Android to recognize deep links, forcing users to standard web browsers instead of opening the native application.
Primary source
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Comparison
| Aspect | Before / Alternative | After / This |
|---|---|---|
| Tracking Redirect URL | Generic SES tracking domain structure that strips specific deep link paths | Customizable URL structure carrying the specified deep link path segment |
| HTML Configuration | Standard anchor tag without special tracking attributes | Anchor tag configured with the ses:custom-path attribute |
| Mobile User Experience | Users are redirected to a mobile browser instead of the native application | Mobile operating systems successfully intercept the link and open the app |
Action Checklist
- Identify target links in your email templates that need to trigger mobile deep linking Focus on high-value calls to action destined for native mobile apps
- Add the ses:custom-path attribute to your HTML anchor tags Ensure your custom path format aligns with your application's deep linking configuration
- Verify mobile operating system deep link associations Ensure your Apple App Site Association or Android App Links files are updated for the SES tracking domain
- Test link redirection on both iOS and Android physical devices Verify that click tracking metrics are still captured in the AWS console after native app redirection
